The Influence of the Media on the Understanding of the Relationship Between Modern Man and the Environment: Semiotics of the Movie "So Far, So Close"

Aims: The environmental crisis in today's world is one of the biggest challenges facing modern man, which requires urgent attention. With the power of wide influence and in-depth analysis, the media can play an important role in raising awareness and shaping the public attitude and behavior about this crisis.. This research aims to represent the relationship between modern humans and the environment in cinema. Materials & Methods: By reviewing the Iranian films related to the environment, the film “So Far, So Close" was examined as a case study. In this research, Roland Barthes' semiotics method has been used to analyze the complexity and depth of hidden meaning in the film. Findings: Two types of relationship between humans and environment can be considered. In the first type, the relationship should be depicted through the display of scenes where humans are enchanted by technology and only look at nature as a source of profit and pleasure. In the second type, the relationship is through the display of scenes where humans understand the weaknesses of technology against the power of nature. Human salvation should be depicted in harmonious and sustainable interactions with nature. The film effectively shows the importance of the relationship with nature, while nature is represented as a source that gives meaning to his life. Conclusion: Knowledge and technology, the two tools of modern human dominance, are powerless against the power of nature. Therefore, an effective relationship with environment can be salvific for both.

Keywords:

media , human , environment , totalism , Roland Barthes , semiotics , technology , knowledge