Relationship between CRM and organizational learning

Publish Year: 1392
نوع سند: مقاله کنفرانسی
زبان: English
View: 993

This Paper With 10 Page And PDF Format Ready To Download

  • Certificate
  • من نویسنده این مقاله هستم

استخراج به نرم افزارهای پژوهشی:

لینک ثابت به این Paper:

شناسه ملی سند علمی:

FNCAM01_478

تاریخ نمایه سازی: 28 آذر 1392

Abstract:

The company's customer relationship management (CRM) system is mostly a central element of the knowledge management function of the firm. It integrates data from internal and external sources to guide managers and field personnel in the development and presentation of the company's value proposition. But despite the wide spread adoption of CRM systems by firms operating in business-to-business markets, there is continued management skepticism concerning the effectiveness of these systems and their association with the firm's overall customer information orientation.

Keywords:

Customer relationship management (CRM) , Organizational learning

Authors

mahshid kargaran

Department of Management, Mashhad Branch, Islamic Azad University

adele hakimzadeh

Department of Management, Mashhad Branch, Islamic Azad University

مراجع و منابع این Paper:

لیست زیر مراجع و منابع استفاده شده در این Paper را نمایش می دهد. این مراجع به صورت کاملا ماشینی و بر اساس هوش مصنوعی استخراج شده اند و لذا ممکن است دارای اشکالاتی باشند که به مرور زمان دقت استخراج این محتوا افزایش می یابد. مراجعی که مقالات مربوط به آنها در سیویلیکا نمایه شده و پیدا شده اند، به خود Paper لینک شده اند :
  • CHANG, H, H _ , (2007): Critical Factors and Benefits ...
  • Dahanayake , D , N. _ Gamlath, SH. , (20 ...
  • _ H., Geib, M., Kolbe, L., Riempp, G. , (2002): ...
  • Ghafari, P., Karjalian, R., Mashay ekhnia, A _ , (20 ...
  • (6) Hee Kim, J., Callahan, J.L. , (20 12): Finding ...
  • Kharazm i-Safashahr Internationa Institute for Research & Education September 2013. ...
  • Huang, H.C, and Chang, C.W., (2008): embedded ties and the ...
  • Mohammed , A, A. , Rashid, B , b., (20 ...
  • , A., Jamali, R., (2011): Customer relationship Electronic ...
  • Nguyen, B ., Mutum, S.D .(2012): A review of customer ...
  • futures, Business Process Management Journal , Vol. 18 No. 3, ...
  • (1 Nguyen _ B., L Simkin, L., (2013): The dark ...
  • Saeed, K, A. , Grover, V. _ Kettinger, W, J. ...
  • Library, Vol. 31 No. 1, 2013, . 119-130. ...
  • Kharazm i-Safashahr Internationa Institute for Research & Education September 2013. ...
  • Smith, P. , (2012): GUEST EDITORIAL The importance of organizational ...
  • Smith, M., Stein, A. , (2009): CRM systems and organizational ...
  • Soliman, H, S. , (201 1), Customer Relationship Management and ...
  • نمایش کامل مراجع