Understanding the effective role of revenue management in a supply chain management

In the recent years, the most of firms are approving their revenue management to build balance between supply and demand. As we know, revenue management is a strange term for the most of managers. While the important role of revenue management to increase the profit is not cover for managers. In this paper we introduce a mathematical approach for revenue management that it can have a great impact of a supply chain then investigate this model on the IRAN AIR airline and finally we apply practical techniques to choice the best price with regarding demand.

Keywords:

Supply chain , Price , Revenue , Demand , Transport cost