Application of strategic management models for the Post

In today's organizational world, looking at an organization's status from a strategic point of view isone of the necessary requirements for remaining in close competitive and business field.Undoubtedly, Post Company as one of the largest service organizations within the country is not anexception. According to this attitude that a company's strategic planning represents its developmenttrend and orientation, this paper intended to use innovative strategic planning instruments toinvestigate status of the company in its industry and provide a spectrum of possible optimal strategiesfor managers of this organization. To accomplish such an important issue, first, Delphi technique andinterview were used to identify external opportunities and threats (EFE) and internal strengths andweaknesses (IFE) and then draw matrix of strengths, weaknesses, opportunities and threats (SWOT).Afterward, Strategic Position and Action Evaluation (SPACE) matrix and Quantitative StrategicPlanning Matrix (QSPM) are placed on the agenda. Finally, strategies in proportion to the companystatus were presented. The obtained results indicated that implementing competitive strategies seemsto be the best possible choice for Post Company

Keywords:

QSPM , SWOT , SPACE , EFE , IE , IFE