habib ebrahmipour - Faculty of Humanities, University of Mohaghegh Ardabili, Ardabil, Iran
ali khaleghkhah - Faculty of Education and Psychology, University of Mohaghegh Ardabili, Ardabil, Iran
Mohammad-Bagher Sepehri - M.A in Media Management,Researcher and a teacher in the Ardabil News Faculty

Public trust is one of the social capitals that can lead to integration in social systems. Trust links the citizens to organizations and institutions which are representing them and in this way it increases a government’s legitimacy and effectiveness. In the communications industry nothing is more important than making the public trust the media. So building trust and reflecting the facts on social, political and economical issues isone of the essentials of media work. Hence, this study set out to investigate the effective factors which contribute to increasing public trust toward media and to give a conceptual model for it in Iran. In this sense, these questions were posed: what is public trust and what is media trust? What are the effective factors on each of these trusts? What appropriate models can there be for achieving public trust for a media in Iran? Finally, at the end some suggestions are given based on the 5 effective factors of public trust for media which can be manipulated to enhance media trust in modern Iran.

Media, Public, Trust, Iran