Measuring and Predicting Customer Lifetime Value in Customer Loyalty Analysis: A Knowledge Management Perspective (A Case Study on an e-Retailer)
Publish place: International Journal of Industrial Engineering & Production Research، Vol: 20، Issue: 1
Publish Year: 1388
نوع سند: مقاله ژورنالی
زبان: English
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شناسه ملی سند علمی:
JR_IJIEPR-20-1_003
تاریخ نمایه سازی: 7 شهریور 1393
Abstract:
Modern business organizations have appreciated the significance of having competitive advantage through the delivery of continuous improvementtowards the customers, and being knowledge-oriented. Indisputably, Knowledge Management (KM) plays a key role in the success of Customer Relationship Management (CRM). In this regard, Customer Knowledge Management (CKM) is a newly developed concept that deals with knowledge from customers rather than knowledge about customers. However, little research has been done on the application of CKM in e-business. In this paper, after an overview of the literature, an application of CKM in Customer Lifetime Value (CLV) measurement is studied in an e-retailer case where Corporate Image and Reputation are taken into consideration.
Keywords:
Customer Knowledge Management (CKM) , Customer Lifetime Value (CLV) , Customer Relationship Management (CRM) , Corporate Image , Neural Networks
Authors
Abdollah Aghaie
Associate Professor, Department of Industrial Engineering, K.N.Toosi University of Technology, Tehran, Iran