Zahra mohemi - Department of of Management Payame Noor University Qaen, Iran
zahra Rajaei - Department of of Management Payame Noor University Qaen, Iran
zahra Rajaei - Department of of Management Department of of Management Birjand, Iran

The goal of this research is to examine the The influence of attraction on internet banking: an extension to the trust-relationship commitment model. Using stratified random sampling, necessary data was collected from 200 people through a valid questionnaire. Partial Least Squares (PLS) has been used to analyze data and model. We follow the methodology in Kassim & Abdulla (2006) in using five dimensions of Attraction, Trust, Commitment, Opportunistic Behavior, shared value under amodel. The results show that: that both trust and attraction have significant positive impact on rel tionship commitment with attraction having a strong positive effect, with communicationrepresenting the most important determinant of attraction andhaving a significant positive relationship with both trust andattraction

Internet, Attraction, Trust, Commitment, OpportunisticBehavior, shared value