Identify Factors Influencing the Use of Social Networking Strategies to Develop Small and Medium-Sized Businesses

Today, small and medium-sized businesses increasingly are showing more interest in social networking and the use of such networks to improve their business helpful.Unfortunately, when many small and medium-sized businesses are begin to use social media, they don’t have a certain strategy. Therefore it is necessary that small and medium-sized businesses, social networking sites such as Facebook, Twitter, Google Plus, Linkedin etc and strategies behind using social media to grow their business to understand. The purpose of this study demonstrate the importance of social networks as a way for owners of small and medium-sized businesses growth and greater interaction with consumers. According to studies done in the effectiveness of the strategy of the use social networking results was that networking and building relationships with other businesses, increase the brand name, focusing more on relationships than sales, increasing selling and creating interesting content to engage than other factors are important.Finally it can be stated that social networks are able to balance between leading and emerging industries, or between multinational corporations and small and medium businesses to achieve competitive advantage to get close.

Keywords:

Social Networks , Small and Medium Businesses , Strategy , Competitive Advantage