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Identifying the Effective Indexes on Customer Satisfaction and the Relationship between Customer Satisfaction and Service Quality through Multi-Criteria Decision Making Approach (Case Study: The Gas Company in Ghazvin Province )

عنوان مقاله: Identifying the Effective Indexes on Customer Satisfaction and the Relationship between Customer Satisfaction and Service Quality through Multi-Criteria Decision Making Approach (Case Study: The Gas Company in Ghazvin Province )
شناسه ملی مقاله: JR_IJMECO-1-5_003
منتشر شده در شماره 5 دوره 1 فصل June در سال 1393
مشخصات نویسندگان مقاله:

Javad Mehrabi - Department of Management, Qazvin Branch, Islamic Azad University, Qazvin, Iran
Sadeghali Borjikhani - Department of Management, Qazvin Branch, Islamic Azad University, Qazvin, Iran
Mahnaz Khorasani - MS Student in the Field of Business Management - Finance, University of Isfahan, Iran

خلاصه مقاله:
Today’s organizations for their success and because satisfied customer is one of principal component pay attention to the concept of customer and its satisfaction. In this research with study and analysis of different customer satisfaction measurement of different countries and people has been attempted to detect impact customer satisfaction indexes, and with applying Analytical Hierarchy Process(AHP) technique the relative importance of any index has been determined, and also with applying Fuzzy Technique for Order Preference by Similarity to Ideal Solution (FTOPSIS) method, principal indexes sub criteria has been prioritized, at last with utilizing Decision Making Trial and Evaluation Laboratory (DEMATEL) technique has been determined

کلمات کلیدی:
customer satisfaction (customer), fuzzy, MADM, AHP, F.TOPSIS, DEMATEL

صفحه اختصاصی مقاله و دریافت فایل کامل: https://civilica.com/doc/326561/