d.b lashak - MAStudent of Tourism Planning, Department of (Geography and Tourism Planning) Islamic Azad University, Nour Branch, Nour, Iran.

Facilities and services in the cities are the most important indicators in the development of urban tourism. For this reason, the necessity of evaluating the role of these services and facilities in the development process of urban tourism is of immense importance. Due to the necessity of research and recognition of natural facilities and potentials available in Ramsar city, introduction, recognition and targeting of these natural powers are required. Ramsar is one of the coastal towns of Mazandaran province which is of considerable importance in tourism in terms of its specific geographical situation and location near the Caspian Sea with the soft sandy beach, having hot and cold mineral springs, lush and beautiful forest environment and the Caspian region which attracts numerous domestic and foreign tourists every year. The present study is aimed at increasing the power of ecotourism in the city of Ramsar, identification of tourist facilities and services, and increasing the satisfaction rate of urban tourists in the study area. The research method is of descriptive-analytical type, and the field and library methods were used for data collection. Using Cronbach's alpha method 242 questionnaires were considered and were conducted for completion by the tourists present in the recreational places of Ramsar city which have been analyzed by means of inferential statistics of Chi-square test after the data is addressed in SPSS software environment. The most important research findings have been pronounced to be the dissatisfaction of tourists with the cleanliness of the beaches and parks, lack of appropriate and adequate toilets in tourist spots, high price of goods and brightness at night. The factors most effective in attracting tourists in the city of Ramsar were stated by those questioned to be the sea and the beaches of the city of Ramsar, hot mineral springs, waterfalls, and at last mountains and forests in order.

Evaluation , Tourist , Development of tourism , Services and facilities , City of ramsar