Islamic Branding: The Understanding and Perception

From the focus group findings disclosed that most of consumers agreed that the Islamic branding defines as a product or service that meets the Sharia-compliant and any parties that involved in Halal accreditations should be seriously implemented strict procedures to the producers in getting the Halal logo. Additionally, significantly in promoting and improving the Islamic brands to the consumers, producers or marketers need to follow all the requirements that required by authorization bodies either in organization’s practices and branding features to obtain consumer’s trust and confidence upon Islamic branding.

Keywords:

Islamic marketing , Islamic branding , Muslim consumers , Sharia-compliance , Halal Accreditations