Film Tourism and Tourism Destination Marketing: The case of Shahriar and Foggy Tabriz TV series

Publish Year: 1393
نوع سند: مقاله کنفرانسی
زبان: English
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شناسه ملی سند علمی:

ICSDA01_0203

تاریخ نمایه سازی: 16 خرداد 1394

Abstract:

The goal of this study was to review film tourism and tourism destination marketing: the case of Shahriar and Foggy Tabriz TV series and the other goal was to examine the potential of film tourism in Iran. Population of the study was 162 tourists (62 women and 100 men) who were in Shahriar’s historic House and Constitution House of Tabriz. The participants were selected by stratified random sampling method. All of them answered the questionnaire and the data analyzed by SPSS software. The results discovered that there is a significant relationship between watching TV series and creating motivation to travel in audiences of TV series and films. Another finding indicated that watching TV affects tourists’ destination choices. Analyzing the data showed that cultural motives were the main motivation of tourists to choose a tourism destination among Iranians. Overall, the result of the study indicated that there is an appropriate potential of film tourism in Iran.

Authors

Masoud Azadvar

Master student of Tourism Marketing Management at Semnan University

Sakineh Jafari

Ph.D. student of Educational Administration at Semnan University,

Mahdieh Ghasemi

Master student of Tourism Planning Management at Semnan University

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