Explaining Relationship Between Customer Orientation,Dimensions of Service Orientation and Job Satisfaction in Khorasan Razavi Water and Wastewater Co

The quality of services rendered to customers has a crucial role in successful practices of an organization. Also, organizational service orientation influences job satisfaction of those employees in direct contact with customers, and since organizational service orientation is very important for creating and providing top quality services, the present paper discusses the relationship between customer orientation and job satisfaction through analyzing how to render intermediary services in Khorasan Razavi Water and Wastewater Co. For this purpose, after drawing analytic model of the research according to the data by Path Diagram, by running Prelis program from LISREL software, a measurement model is obtained in which, using B coefficients and T test, some hypotheses are tested. The results, generally, showed the effect of customer orientation with service orientation's mediation in job satisfaction of employees, and intermediary role of service encounter practices and practices of human resources in employees' job satisfaction was accepted.

Keywords:

Customer Orientation , Service encounter practices , service system practices , Service Leadership Practices , Job Satisfaction