Sepideh Safarpoor Dehkordi - PHD student of educational management Islamic Azad University, Science And Research Branch )lecturer University of Payam Noor Shahrekord)
Atiyeh Dadjoye Tavakoli - PHD student of educational management Islamic Azad University, Science And Research Branch

Instilling a knowledge-sharing culture is a challenge for even the most knowledge-savvy organizations. Because culture is difficult to pin down, it is often underestimated in efforts to change how firms work. This is a mistake. Developing a culture which values and practices knowledge-sharing is a multi-year effort involving attention to the social, organizational, managerial, and technical components of this behavior. Past efforts have often assumed that implementing technology alone will be enough to promote knowledge-sharing. While this has been consistently demonstrated as an ineffective practice, frequently the majority of an organization’s knowledge resources are devoted to technology and not to the other factors which stimulate knowledge-sharing. Until organizations make a concerted effort to refocus their efforts on these, they will find it extremely difficult, if not impossible to grow a true knowledge-sharing culture.The competitive advantage of many organizations is generally determined by the magnitude of knowledge sharing that takes place within the organization. But knowledge sharing does not automatically take place. It must be encouraged and nurtured. In general, it is necessary to facilitate communication and nurture the right culture within the organization in order for proper sharing of knowledge to take place.

knowledge, knowledge sharing, knowledge sharing culture, organizations