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Title

The role of green perceived value, green perceived risk and green trust on green purchase intention

Year: 1394
COI: ICEMSS01_168
Language: EnglishView: 721
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Authors

Seyed Mahmoud Shabgoo Monsef - Department of Business management, Rasht Branch, Islamic Azad University, Rasht, Iran
Azam Saeedi kleshami - MA student in Business management, Rasht Branch, Islamic Azad University, Rasht, Iran

Abstract:

Nowadays, green products have taken their positions among other products, owing to increase in demand for this type of products compared to the past years. The goal of the current research was exploring the effect of green perceived value, green trust and green perceived risk variables on the renewed purchase intention of green products. The statistical population of this study included all customers of energy-efficient light bulbs in the city of Rasht, Iran from which 384 available random samples were selected and asked to fill out standard questionnaires. The result of the partial least squares method from Smart PLS software revealed that green perceived value influences the green purchase intention of customers through green trust both directly and indirectly. Moreover, the green perceived risk did not impact significantly and directly on green purchase intention but in an indirect way, through a negative effect on green trust, it had a negative influence on green purchase intention.

Keywords:

Paper COI Code

This Paper COI Code is ICEMSS01_168. Also You can use the following address to link to this article. This link is permanent and is used as an article registration confirmation in the Civilica reference:

https://civilica.com/doc/388203/

How to Cite to This Paper:

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Shabgoo Monsef, Seyed Mahmoud and Saeedi kleshami, Azam,1394,The role of green perceived value, green perceived risk and green trust on green purchase intention,International Conference on Economics, Management and Social Sciences ,https://civilica.com/doc/388203

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  • Chan, R. Y. (2001). Determinants of Chinese Consumers" Green Purchase ...
  • Chen, Y.-S. (2010). The drivers of green brand equity: green ...
  • Chen, Y.-S. & Chang, C.-H. (2012). Enhance green purchase Intentions: ...
  • Gregg, D.G. & Walczak, S. (2008). Dressing your online auction ...
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  • Lu, Y., Zhao, L. & Wang, B. (2010). From virtual ...
  • Mostafa, M. M. (2009). Shades of green: A psychographic segmentation ...
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  • Rahbar, E. & Abdul Wahid, N. (2011). Investigation of green ...
  • Ranaei Kordshouli H, Allahyari bouzanjani A. (2012). Investigating the Effect ...
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Type of center: Azad University
Paper count: 6,570
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