Factors influencing the foreign market entry mode choice among exporting Food Industry in Iran

Managers involved with export marketing are concerned first with entry mode decisions for their foreign expansions. The purpose of this paper is, examining the key factors that influence the exporting firm’s foreign market entry mode choice. In this research, a survey carried out among 72firms in export food industry, to examine entry mod decision. Exploratory Factor Analysis and Confirmatory Factor Analysis on the basis of the sample have done to identify and test the key factors. The results of test show that all of the product characteristics, firm characteristics and market characteristics affect the export strategy mode decision. For example, the complexity of product or management aspiration about business growth goals is more and direct export decision entry modes is used more than the other. The product characteristics are the first one that influences the entry mode in export food industry.

Keywords:

entry modes , export strategies , direct export , indirect export , Food industry