A Short Review on Internet Marketing Tools and Concepts
عنوان مقاله: A Short Review on Internet Marketing Tools and Concepts
شناسه ملی مقاله: ICAMIB01_039
منتشر شده در اولین کنفرانس بین المللی حسابداری، مدیریت و نوآوری در کسب و کار در سال 1394
شناسه ملی مقاله: ICAMIB01_039
منتشر شده در اولین کنفرانس بین المللی حسابداری، مدیریت و نوآوری در کسب و کار در سال 1394
مشخصات نویسندگان مقاله:
Shervin Zakeri - Department of Industrial Engineering, Islamic Azad University, Arak branch, Arak, Iran
Elmira Mohammadzadeh Nouri - Department of Business Management, Islamic Azad University, Babol branch, Babol, Iran
Maryam Fallah - Department of Business Management, Islamic Azad University, Babol branch, Babol, Iran
خلاصه مقاله:
Shervin Zakeri - Department of Industrial Engineering, Islamic Azad University, Arak branch, Arak, Iran
Elmira Mohammadzadeh Nouri - Department of Business Management, Islamic Azad University, Babol branch, Babol, Iran
Maryam Fallah - Department of Business Management, Islamic Azad University, Babol branch, Babol, Iran
Todays, the usage of internet and the technologies based on internetmarketing and communication have been increased. Internet advertising orinternet marketing is a form of advertising which developed rapidly for itscheapness, consistency and also its comprehensivisation. Thus theinvestigation of the application of internet or electronic technologies inmarketing is the important topic in marketing environment. This paperprovides a review on marketing and communication based on internet byvarious topics. This paper investigates the internet marketing such as ecommerce,web based marketing, social media, email and mobile marketingand their application of internet in marketing environment.
کلمات کلیدی: Review; E-Marketing; Web-based Marketing; e-commerce; mobile marketing; Social media
صفحه اختصاصی مقاله و دریافت فایل کامل: https://civilica.com/doc/396672/