a Rostami - Corresponding author; MA Marketing Management, professor at applied science and Technology University unit of Ravansar, Iran.MA Marketing Management, professor at applied science and Technology University unit of Ravansar.
s.a douchaqani - Graduate student of Marketing Management, Azad University of Sanandaj.
s razmi - Graduate student of accounting, Payame Noor University of Central Tehran Branch.
f fathi - MA Marketing Management Azad University of Kermanshah.

Control strategy implementation is a complex and dynamic process includes set of intertwined actions that influenced by large number of internal and external factors and can be followed by the managers and staff to implement plans and achieve the expressed goals in the organizational strategies And the issue in large corporations such as car manufacturing companies and large pharmaceutical companies have the additional complication. In this study, we tried to gather information from large corporations and organizational complexity, this issue be investigated and to be provided necessary improvements. Results of this study showed that large companies, companies have higher performance that have used the kind of formal control on the basis the less criteria number. Moreover, research findings indicate that any company should be proportionate to the type of formulation and implementation of its strategic use one of the strategies of strategic control and greater coordination between the three stages based on the proposed strategic reference points in a company, will lead to improved long-term performance of that company

Strategic control , Strategic coordination , Strategy formulation , Strategy implementation