Effect of internet marketing, increase customer hotels in Kermanshah city

Publish Year: 1393
نوع سند: مقاله ژورنالی
زبان: English
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تاریخ نمایه سازی: 15 آذر 1394


Today, Internet marketing and advertising is an important channel. The tourism and hospitality industry associated with it, has a good position to exploit the potential of the Internet. The study also aimed to consider the application of research methods, descriptive survey - analysis, to examine the impact of Internet marketing on hotel clients in Kermanshah city has increased. Results indicate that, of the three options awareness, provide quick service and attitude can increase customer acquisition; affect the hotels, which will prove three hypotheses proposed research. Overall, based on the results of a hypothesis test statistic equal to 3.124, and the test hypothesis two, equal to 3.204 and the value of the hypothesis test three times with 4.124 quarters, and larger 3, then we can say that the value obtained is not in the critical region, and all three assumptions are confirmed.


a Zarrabi

Professor of Geography, Shakhespajouh Institute, Isfahan, Iran.Corresponding author; Department of Management, Payame Noor University, Iran.

k Nazari

Department of Management, Payame Noor University, Iran.

p Akbari

Department of Management, Payame Noor University, Iran.