A Decision Making Methodology for CRM Readiness Assessment
Publish Year: 1394
نوع سند: مقاله کنفرانسی
زبان: English
View: 1,382
This Paper With 9 Page And PDF Format Ready To Download
- Certificate
- من نویسنده این مقاله هستم
استخراج به نرم افزارهای پژوهشی:
شناسه ملی سند علمی:
ICMEI01_230
تاریخ نمایه سازی: 14 آذر 1394
Abstract:
In today’s dynamic and unpredictable business environment, competitive market contributed to CRM development and investments in its strategies, tools and infrastructure. There are many successful CRM implementation and studies in this area, but some projects face failure in implementing CRM. Therefore, before implementing the CRM project, it is necessary to perform an assessment from organization. Hence, this study with identifying the assessment criteria tries to propose a practical framework for CRM readiness assessment using a Fuzzy Analytical network process (Fuzzy ANP) as a MCDM methodology. Finally, the proposed methodology is implemented to an actual case.
Keywords:
Customer Relationship Management (CRM) , Readiness assessment factors , AnalyticalNetwork Process (ANP) , Fuzzy sets
Authors
Esmaeil Najafi
Department of Industrial Engineering, Islamic Azad University, Science & Research Branch, Tehran, Iran
Mojtaba Sajadi
Faculty of Entrepreneurship, University of Tehran, Tehran, Iran
Sina Miri-Nargesi
Department of Industrial Engineering, Islamic Azad University, Science & Research Branch, Tehran, Iran