The influence of online advertising on sales of air curtains among Iranian customers, A case study on FARAZKAVIAN company

Advertising is one of the marketing techniques to deliver products to consumers. Among many advertising strategies, online ads are available that offer very interesting and exciting promotional packages. The media play a crucial role to show the positive and negative characteristics of products to contacts. Emersion of new technologies and demands from contacts, implied the production of local media at the international level. This paper focuses on the impact of online advertising of the air curtains sales. As well as other studies on the effectiveness of online advertising will be placed on the subjects. The data used in this study are preliminary data and collected through questionnaires distributed among fifty iranian that owner of air curtains .This study explore which kind of online advertising is more effective on air curtains sales. Data collection involves all kinds of online advertising as a short-term investment in the FARAZKAVIAN company, manufacturer of air curtains. The results indicate that customers first, influenced by FARAZKAVIAN websites, followed by search engine advertising and email advertising. The findings are significant and important to provide practical insights that can be better helped the advertisers in order to create local advertising and provides some solutions to prevent spoil our wealth and values.

Keywords:

online advertising , local advertising , email advertising , FARAZKAVIAN website , air-curtain sales