Dilemma in online shopping How to select online shopping platform

Although many scholars had proposed lots research results about online shopping, but they are quite vague that enterprises are hard to practice it. Hence, this researchobserves the online store policies, services, functions, and activities among 17 online shopping platforms in Taiwan, China, and Hong Kong. And, this research (1) finding online stores assessment items by literature review; (2) establishing online shopping platform selecting decision table ; (3)applying Fuzzy Delphi and Multiple Attribute Decision Making to decide the priority of selecting decision categories. Thisresearch result can translate vague concept into physical principle, and even assist enterprise to select online shopping platform.

Keywords:

Online shopping platform , qualitative interview method , Multiple Attribute Decision Making (MADM)