The Different Attribute of Online Store- An Industrial perspective
Publish Year: 1394
نوع سند: مقاله کنفرانسی
زبان: English
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شناسه ملی سند علمی:
ECDC09_021
تاریخ نمایه سازی: 25 بهمن 1394
Abstract:
Online stores are dramatically increasing and becoming popular, caused enterprises invest tremendous resource and effort to meet customer requirements. However, the failure rate resulting from improper operation has been increasing year by year. By investigating the main cause, it isthat the operators cannot grasp the online store websites’industry type and attribute category. Therefore, they fail to effectively use resource, show website image of the stores andinformation quality, to further meet customers’ demand and obtain the expected operational efficiency. Therefore, this research (1) grasps the website attribute of online store by reviewing literature; (2) sets up online store website attributes structure , through qualitative method, serving as abasis for enterprises to improve the operation / service mechanism; (3) sets up industry breadth and depth graph , so as tofind the website content equilibrium degree of various industries’ online store and further obtain improvement strategy. It is believed that this research result, as said by the professors and scholars being interviewed, not only assist enterprise clearly grasp advantage/disadvantage and strategy of online store websiteattribute, more accordingly promote the effectiveness in resource utilization and the probability of success. Meanwhile, this research result can also effectively link the practical application and academic value and provide researchers with new directionand field.
Keywords:
Authors
Te-King Chien
Department of information management National Formosa University Yunlin, Taiwan
nai -chun Wang
Ten-In Food Co., Ltd CEO Chiayi, Taiwan
Kai-Chi Yang
Department of information management National Formosa University Yunlin, Taiwan