Globalization and Challenging Business Environment
Publish place: Fourth National Conference and Second International Conference on Accounting and Management
Publish Year: 1394
نوع سند: مقاله کنفرانسی
زبان: English
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شناسه ملی سند علمی:
MNGTCONF02_047
تاریخ نمایه سازی: 27 بهمن 1394
Abstract:
In today’s world, globalization has given a new form to social, cultural and economic relations. Organizations, therefore, are undergoing intensive changes. In the globalization era, management should handle challenges and questions which did not exist before. Organizations’ managers should make opportunities out of the phenomenon. Managers, thus to say, instead of viewing the whole phenomenon as a threat, must provide grounds for making the best out of the consequent opportunities. To this end, the present study aims at identifying the many changes that are resulted from globalization in organizational environments. For instance, economic and political factors, competition, customers, pressure groups, etc., are important instances that are considered throughout the study. By and large, however, by identifying the effective factors, it is better possible to understand the challenges brought about by globalization for organizations. Therefore, appropriate solutions can be presented for handling these challenges.
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Authors
Bagher Asgarnezhad Nouri
Assistant Professor of marketing, Department of Management, Faculty of Humanities, University of Mohaghegh Ardabili, Ardabil, I
Milad Milad
M.A. Student of MBA, Faculty of Business Management, European University of Cyprus, Nicosia, Cyprus
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