The social and open Innovation model by web 2.0 tools in small businesses
Publish place: International Conference on Modern Research`s in Management, Economics and Accounting
Publish Year: 1394
نوع سند: مقاله کنفرانسی
زبان: English
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شناسه ملی سند علمی:
MRMEA01_002
تاریخ نمایه سازی: 30 بهمن 1394
Abstract:
In the global world, companies to innovate must exchange information with other subjects like customers, suppliers, enterprises, partners. In this way it is possible to acquire new ideas from the external environment and gain competitive advantages. Nowadays the new concept of Open Innovation is affirming. Small Businesses can exploit this model to be more competitive in a global market using web 2.0 tools to interface with external subjects of the value chain. Between customers/business partners and companies a bidirectional channel is established and a process of co-creation and co-production to improve products/services is stimulated. In this paper we present a model of Social and Open Innovation. We analysed a sample of small enterprises that use social media to interact with the external environment and then we describe a business case of the sample which implements the model
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Authors
Domenico Consoli
University of Bologna
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