Mechatronic Technology Commercialization in Small and Medium Enterprises: based on Grounded Theory
Publish place: The Second International Conference on New Research in Management, Economics and Accounting
Publish Year: 1394
نوع سند: مقاله کنفرانسی
زبان: English
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شناسه ملی سند علمی:
MRMEA02_068
تاریخ نمایه سازی: 16 اسفند 1394
Abstract:
Producing complex engineering systems with high performance, reliability and value is one of the most important today’s technology market challenges. Appropriate response to these challenges requires integration of a number of the technologies, which is possible trough mechatronic. This paper provides a systematic and conceptual model of the factors affecting the mechatronic technology commercialization process in small businesses. Therefore,mechatronic technology commercialization process has been studied in seven small enterprises. Grounded theory has been used for analyzing influential factors. The conceptual model was developed based on in-depth interviews with managers of successful Iraniancompanies in the commercialization of this technology .This article offers main categories,intermediate conditions, underlying factors, strategies and outcomes of mechatronic technology commercialization process
Keywords:
Commercialization Technology , Mechatronics Technology , Grounded theory , small and medium Enterprises
Authors
Maryam Mohamadkhah
Master of technological entrepreneurship, Faculty of Entrepreneurship, University of Tehran
Seyed Reza Hejazi
Faculty Member of Entrepreneurship Faculty, University of Tehran