MANAGEMENT OF INTANGIBLE ASSETS AND ARC MODEL

In the present based knowledge economy, intellectual capitals have more value and importance for organizations and agencies rather than physical capitals, and as an interpretation, intellectual capitals are discussed as real assets and part of strategic assets of present age. Tangible assets have been confined to anorganization and are unable to balance their capitals for the long time and a factor of increasing the value of these capitals is mainly increasing their price. On the basis of published statistics, almost %80 of big companies properties with universal degree and economic agencies have consisted of intangible assets and spiritual values. Therefore, organizations for gaining the stable competitive advantage, required, identifying and consciously andsystematic management of their intellectual capitals and intangible assets. As a result, designing and utilizationof a proper approach to intellectual assets management and intangible assets, has been studied. In continuation ARC model has been introduced, defined and specified for management and report of intellectual capital. Nevertheless, in present paper the objective is that, with specifying the new conditions before managers ofhuman resources in knowledge economy, identifying the roles and challenges beyond the managers in human resources management as intangible assets identify and in continuation specified the ARC model function for measurement and reporting the intellectual capitals. So that represented a roughly comprehensive image of human resources management status in the beginning of third millennium

Keywords:

Intellectual Capital , Human Capital , Tangible Assets , Competitive Advantage , ARC Model