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Title

INVESTIGATING E-BANKING ANALYSIS AND ITS ROLE IN CUSTOMER SATISFACTION & ATTRACTION

Year: 1394
COI: JR_IJMMF-2-3_002
Language: EnglishView: 324
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Authors

SEYYED HESAMALDIN HEDAYATZADEH - PhD in Banking; and Assistant Professor on Management, Faculty of Management, Urmia University, Urmia, Iran.
NAIM ESMAILY - Bachelor student of commerce management at the Urmia University, Faculty of Economics and Management, Urmia, Iran.

Abstract:

Electronic banking (e-banking) is a tool whose appropriate, accurate and timely utilization can lead to a successful performance in a competitive world. In other words, expanding e-banking should be considered for realizing customer orientation and customer satisfaction. However, when different types of e-banking services are provided e.g. with low quality, not only the customers would not be satisfied but they would be complaining about them. Considering the fact that all the organizations are seeking to attract new customers and improve their satisfaction, this issue is a critical one particularly in banks since they have a constant contact with the customers. On the other hand, the competition among banks and loan institutions as well as other financial supplies is increasing. Hence, realizing a competitive advantage seems essential for the survival of the banks. Modern banking services, which are closely related to information and communication technology, are among the most important factors in realizing competitive advantage for the banks and attracting new customers and increasing their satisfaction. In this study, using the field research method, we investigate the relationship between the usage of electronic services with satisfaction; as well as attracting new customers in different branches of Eqtesade Novin Bank in Urmia

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Paper COI Code

This Paper COI Code is JR_IJMMF-2-3_002. Also You can use the following address to link to this article. This link is permanent and is used as an article registration confirmation in the Civilica reference:

https://civilica.com/doc/443512/

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HEDAYATZADEH, SEYYED HESAMALDIN and ESMAILY, NAIM,1394,INVESTIGATING E-BANKING ANALYSIS AND ITS ROLE IN CUSTOMER SATISFACTION & ATTRACTION,https://civilica.com/doc/443512

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Type of center: دانشگاه دولتی
Paper count: 15,226
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