The effects of brand experience, brand attitude and brand loyalty onconsumer based brand equity, Brand credibility and repurchaseintention
Publish place: The First International Conference on Management, Economics, Accounting and Education
Publish Year: 1394
نوع سند: مقاله کنفرانسی
زبان: English
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شناسه ملی سند علمی:
MEAE01_0605
تاریخ نمایه سازی: 27 اسفند 1394
Abstract:
This study aimed to investigate The effects of brand experience, brand attitude and brandloyalty on consumer based brand equity, Brand credibility and repurchase intention. The methodis survey-descriptive and data collection tool is questionnaire. The statistical population of thisstudy includes all Iranian consumers and sample size (n=384) is selected according to Morgantable. Descriptive statistics included frequency tables and mean; and inferential statistics consisted
Keywords:
This study aimed to investigate The effects of brand experience , brand attitude and brand loyalty on consumer based brand equity , Brand credibility and repurchase intention. The method is survey-descriptive and data collection tool is questionnaire. The statistical population of this study includes all Iranian consumers and sample size (n=384) is selected according to Morgan table. Descriptive statistics included frequency tables and mean , and inferential statistics consisted
Authors
Bahram kheiri
Assistant Professor, Member of management faculty in IAUCTBIslamic Azad University Faculty of Management Central Tehran Branch, No. 148, Azadi St., Tehran, Iran
Fatemeh Saeedirad
Master of Science in Management, IAUCTBIslamic Azad University Faculty of Management Central Tehran Branch, No. 148, Azadi St., Tehran, Iran.
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