Ebrahim bagheri - Executive Master of Business Administration Member of Zanjan Construction Engineering Organization

Background: The vision shows the path to achieve the goals of the organization. Without vision, the direction, the tasks of organization’s units, and their contribution in each of the functions will not be clear. The reason of ineffectiveness in Construction Engineers Organization of Zanjan may be the lack of appropriate vision. In this case, the non-aligned and heterogonous efforts may cause the organization do not move in proper direction and several attempts will thwart each other. Materials and methods: There are different techniques for analyzing the political, economic, social, and technological macro environment; the pest model is one of them. In this technique, the political, economic, social, and technological macro factors in organization will be analyzed. Today, the economic environment of Iran has created specific conditions for the business environment such as high inflation, internationalsanctions, and economic policies like targeted subsidies. This study aimed to analyze the macro environment of Construction Engineers Organization in Zanjan in order to identify and prioritize the political, economic, social, and technological factors affecting it.Results and Discussions: the most appropriate combination of vision development elements in the order of importance and changes acceleration are thoughts and things,thoughts and Institutions, thoughts and places, people and institutions Conclusion: Construction Engineering Organization of Zanjan has weak performance.

Development of Vision, Construction Engineering Organization, Zanjan , Iran