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The Relationship between Internal Marketing and Revisit Intentions in Private Women's Fitness Clubs of Tehran

عنوان مقاله: The Relationship between Internal Marketing and Revisit Intentions in Private Women's Fitness Clubs of Tehran
شناسه ملی مقاله: JR_PGSRN-2-9_003
منتشر شده در شماره 9 دوره 2 فصل در سال 1393
مشخصات نویسندگان مقاله:

Mahya KAHROBI - Department of Physical Education and Sport Science, Science and Research Branch, Islamic Azad University, Tehran,Iran
AMIR ahmad mozaffari - Department of Physical Education and Sport Science, Science and Research Branch, Islamic Azad University, Tehran,Iran
lila sabbaghian rad - Department of Physical Education and Sport Science, Science and Research Branch, Islamic Azad University, Tehran,Iran

خلاصه مقاله:
Background: The purpose of the present research was to examine the relationship between internal marketing and revisit intentions in private women's fitness clubs of Tehran. Materials and methods: The population of this correlational research consisted of all the employees and customers of these clubs. Using random cluster sampling and Morgan's table,165 employees and 335 customers were selected as the sample. Data were collected using theInternal Marketing Questionnaire of Money and Foreman (1995) (

کلمات کلیدی:
Internal marketing, revisit intentions, customers, fitness cubs

صفحه اختصاصی مقاله و دریافت فایل کامل: https://civilica.com/doc/450636/