Mirza Hasan Hosseini - EMBA Department, Payamenoor University, Tehran. Iran
Maryam Hajishams - EMBA Department, Payamenoor University, Tehran. Iran

Owing to the fact that Iran has a suitable climate and a variety of climate conditions in the north, south,east and west of the country, plus the existence of four separate seasons and greenhouses around thecountry, it has the potential to grow plants and flowers in every seasons of the year. In addition, Iran’sstrategic situation in the Middle East region and the accessibility to target world markets (neighboringcountries) has turned the export of plants and flowers to on of the main non-oil exports. This study hasfirstly focused on the existing defects and the proceeds to explore different ways to overcome thosedefects. Finally, a solution is proposed to achieve more effective interaction between urban unions andthe national union on one hand, and the packaging and shipping section of the Trade PromotionOrganization of Iran (TPO), plus the national aviation on the other hand.

Cut flowers, Transportation, Packaging, Strategic position, Non-oil exports, Target markets