Determining the Role of Culture on Promotion of Creativity in Design

This paper is based on this assumption that creativity is not just a process based on trial & error, but based on the context within which such a process occurs. Such a context had been nominated by terms such as emotion and related terms. We think that culture has a better potential to describe the context, moreover it can have an interactive dialogue with the creative process. The case study chosen for such a proposal is a water canal in Tajrish Square. While such a location had been designed functionally, regarding the current situation, we tried to examine and develop how cultural context could help us be more creative. The method for generating visual creative data out of the study was based on re-arrangement /change process of the gained information and symbols in the form of images of the perceived, which has been an inspiringly self-developed method. We think that through the chosen assumption and related method,creativity could empower the imagination domain and help us generate better ideas. In other words, the purpose of current survey is to recognize the role of culture on the prosperity and fruitfulness of creativity by designers to obtain creative forms. The further findings of our research proposes that renovating the hidden cultural concepts through designed artifacts applied in the chosen landscape would not only have more pleasant effect for the viewers, but could help the urban-policy makers reaching the target behavior, in this case a more sustainable and enriched social interaction. Familiarity with cultural concepts and selection of myth -as the cultural motif- and identification of similarities and the cases of semantic- ideological dissimilarities in different cultural myths have been assessed using library sources. However, the ideological and cultural similarities in a geographical region would not necessarily accompany with identification of form.

Keywords:

Culture , Creativity , Design , Form , Myth