The Review of Shared Value in Contemporary CSR Run by Two Successful Companies to Sustain the Business in Recent Years
عنوان مقاله: The Review of Shared Value in Contemporary CSR Run by Two Successful Companies to Sustain the Business in Recent Years
شناسه ملی مقاله: JR_IJMAE-2-9_005
منتشر شده در شماره 9 دوره 2 فصل September در سال 1394
شناسه ملی مقاله: JR_IJMAE-2-9_005
منتشر شده در شماره 9 دوره 2 فصل September در سال 1394
مشخصات نویسندگان مقاله:
Wong Ai Jean - Center for Southern New Hampshire University (SNHU) Programs, HELP College of Art and Technology, Kuala Lumpur, Malaysia
Rashad Yazdanifard - Center for Southern New Hampshire University (SNHU) Programs, HELP College of Art and Technology, Kuala Lumpur, Malaysia
خلاصه مقاله:
Wong Ai Jean - Center for Southern New Hampshire University (SNHU) Programs, HELP College of Art and Technology, Kuala Lumpur, Malaysia
Rashad Yazdanifard - Center for Southern New Hampshire University (SNHU) Programs, HELP College of Art and Technology, Kuala Lumpur, Malaysia
The purpose of this paper is to validate the interdependency between a business and society. It explains the importance of carrying out strategic CSR of shared value rather than just plain practicing philanthropy. In other words, companies need to integrate social responsibility into their core business in order to succeed not only by profit but also changing the world to be better. Besides that, this research also puts two companies into discussion on how they take CSR strategy to a different level that maximizes profit whilst having a strong standing position in the market.
کلمات کلیدی: Contemporary CSR, shared value, successful companies, sustainability
صفحه اختصاصی مقاله و دریافت فایل کامل: https://civilica.com/doc/487371/