The Review of Physical Store Factors That Influence Impulsive Buying Behavior
عنوان مقاله: The Review of Physical Store Factors That Influence Impulsive Buying Behavior
شناسه ملی مقاله: JR_IJMAE-2-9_011
منتشر شده در شماره 9 دوره 2 فصل September در سال 1394
شناسه ملی مقاله: JR_IJMAE-2-9_011
منتشر شده در شماره 9 دوره 2 فصل September در سال 1394
مشخصات نویسندگان مقاله:
Tan Rich Sun - Center for Southern New Hampshire University (SNHU) Programs, HELP College of Art and Technology, Kuala Lumpur, Malaysia
Rashad Yazdanifard - Center for Southern New Hampshire University (SNHU) Programs, HELP College of Art and Technology, Kuala Lumpur, Malaysia
خلاصه مقاله:
Tan Rich Sun - Center for Southern New Hampshire University (SNHU) Programs, HELP College of Art and Technology, Kuala Lumpur, Malaysia
Rashad Yazdanifard - Center for Southern New Hampshire University (SNHU) Programs, HELP College of Art and Technology, Kuala Lumpur, Malaysia
The purpose of this paper is to study the factors that may influence impulsive buying behavior. A good store environment will encourage customers to patronize the store and this can be achieved through effective marketing activities, well-trained salespeople, and promotional activities high in emotional influence value. As a result, customers are more likely to purchase unplanned products due to the attritional value from the marketing activities.
کلمات کلیدی: Physical store, buying intention, impulsive buying, store environment, store layout, salesperson
صفحه اختصاصی مقاله و دریافت فایل کامل: https://civilica.com/doc/487377/