Purpose of use cyberspace and fashion tendency

Widespread of modern information technology in all over the world societies has certainly affected on daily lifestyle of people and patterns behavior of Iranian youth are also affected by this rapid widespread of other modern culture and western societies. Culturability has not only occurred in our real life but also in our cyberspace . Entrance of new cultural elements because of cyberspace attraction of internet and constant presence and experience of university students with different motivations such as education, science ,entertainment and news lead to produce cyberspace tastes . Using survey method and a sample of 381,stratified sampling the findings have proved that approximately % 64 of students in Islamic Azad university of Hamedan are influenced byfashion.

Keywords:

culture , cyberspace , fashion internet , technology , university students , purpose