Seyed Mostafa Paymard

Financial service is rapidly wearing a new look in the contemporary especially in this era of e-commerce which has been aided by internet technology. Today, banks across the world offer electronic banking (ebanking)services to their customers and these new innovations have brought tremendous benefits in terms of convenience, cost reductions and subsequent profits for the banks and their customers .Despite that the benefits of e-banking have been widely acknowledged, evidence has however shown that its rate of adoption is very low in Iran when compared with some other African countries. KPMG (2013) forinstance reveals that despite that online financial transactions have reached N62 billion Naira in 2011 and with a forecastof N150 billion Naira in 2014, factors such as insufficient information about e-banking benefits, issues of security, poorquality service and lack of fun are some of the factors undermining full usage of e-banking in Iran (Ezeoha, 2005). Inview of the stated reasons, KPMG (2013) further notes that the rate of satisfaction among e-banking users has continuedto decline yearly.

Perceived Usefulness, Perceived Ease of Use, E-satisfaction, E-trust, Hedonic motivation