GLOBAL CORPORATE CULTURE: AN IMPORTANT FACTOR IN INDUSTRY COMPETITIVENESS

Every major industry was once categorized as a nicher industry. Some survives and other fails, the growth of electronics industry in the world can be attributed to the high demand of this product/commodity. We are now in the 21st century and this era is known as the “Asian Invasion”. The global environment that s urrounds the electronics industry favors the Asian countries as they show the world what they’ve got. The Philippine electronics industry is one of the Asian countries who benefited from this global movement of technology and resources. Being the front liner in the export industry, a good corporate culture provides favorable and marketable climate in the global scene. The research are based on historical, investigative and descriptive analysis of the global corporate culture of electronics industry in the Philippines. As dominated by multinational corporations carrying different international flavor mixed together and applied in the Philippine settings for global perspective. And lastly, the lesson of success and story of electronics industry serve as a historical era to any industry in the world as they climb the leverage of success.

Keywords:

Global Corporate Culture , corporate culture , corporate commitment , electronics industry