R.H.G. Rau - President, Rau & Associates, Mumbai, India

The work culture and direction of any organization are created by the people at the top. It is a common knowledge that the task of leadership is to decide what kind of organization they love to manage. In real sense, the leadership is in charge of an organization with tremendous responsibility to shape its climate. Emulative leaders go beyond constancy of purpose and create a vision of greatness, with attention to global commitment. They ensure that the units under their command can and shall make a difference, with the realization that the organization’s mission and purpose are globally twined, and the safe-path leadership, with corporate insulation, is not sustainable. They seek new frontiers of differentiation through sustained innovation and create a global vision with faith to move along a preferred future; a leap beyond what is currently being experienced. Such a leadership demonstratably goes beyond conventional vision with values, mission with purpose and strategy with objectives. The strategy deployment invariably responds to global imperatives and call for competitive and collaborative ambivalence. They move out from creating a limited market space to global arena and shift their faith towards its vastness. The emulative qualities studied on some of the leading Indian corporations are unfolded here; along with their global ramification.

Business Drivers, Leadership, Employee Focus, Societal Focus, Globalization