Assessment of Customer Relationship Management System of Red Crescent in Textile Company using AHP-TOPSIS approach

The prominent aim of this research is to discuss effective factors upon customer relation management system. Because of it, the prioritize of hierarchy and Topsis were used. Thus, two questionnaires like pair comparisons and Topsis were provided that after discussion and measuring of tools, the research was distributed between 30 of experts of Textile industries of Iranian Red Crescent of Tehran. The sub results of hierarchy analysis showed that the SKC, SC, OS, IT, CRS, JM indices have the highest and lowest weight between discussed indices. The results of factors said the commercial, production, public relations, R&D and financial have the highest and lowest priority between different sections of Iranian RedCrescent.

Keywords:

Customer Relation Management Textile of Red Crescent , Hierarchy Analysis