Crisis Theory and Crisis Management

A crisis is a significant unexpected disruptive event that affects an organization’s Personnel,Facilities, Information Systems, or Critical Records, which in turn creates uncertainty and maydramatically impact profitability, reputation, or ability to operate normally if not handled in anappropriate manner. The event could be large or small in nature, internal or external to theorganization, and could be a natural disaster or human in origin. Crises can strike any company atany time. Crises do not discriminate based on a company's size or notoriety, and they can hitwhen a company least expects them. Regardless of the severity of the situation,they can posegenuine threat to the reputation or even survival of the organisation.Identifying a crisis is one ofthe basic foundations of being able to deal with the crisis. Learning how to prevent, detect, andcontrol a crisis situation in a variety of scenarios which can be done through crisis managementprocess.Today's harsh realities require every organization to have a comprehensive crisismanagement approach ready to execute at a moment's notice. This is undeniably a criticalcomponent of an organization’s resilience. In this article we attempt to integrate and build uponcurrent knowledge to create an approach to crisis management research. We offer definitions ofcrisis and crisis management, as well as a framework that depicts the crisis management processand researchable propositions for the integration of these perspectives. We also suggestimplications for research and practice.

Keywords:

Crisis , Management , Prtoactive