Evaluating Influential Factors using Exploratory Analysis in Selecting Product Export Strategy in Food Industries

Publish Year: 1395
نوع سند: مقاله کنفرانسی
زبان: English
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ICESCON04_005

تاریخ نمایه سازی: 25 آذر 1395

Abstract:

Managers who are involved in export marketing firstly tend to decision making on how to enter market in order to expand their market abroad. This study aims to investigate the influential factors that effect on selecting method of entering foreign market in an export company. According to analytical review, research hypotheses were made. In this study, a survey was conducted on 72 food companies with export in order to reviewing entry method choice. Exploratory analysis and second order confirmatory analysis were conducted using software SPSS and SmartPLS to identify and test key and effective factors, based on data of this sample. The results of the test indicate that all features and factors of the product, market and company are effective on selecting export strategy. That among these three factors the effect of product features is more. Also, there is a high correlation between complexity of product and management willing about business growth objectives with direct strategies. As a result, it is suggested that if the complexity of the product and/or management willing about business growth objectives are high, companies should use direct exports.

Authors

Hamidreza Feili

Assistant Professor, Department of Industrial Engineering, Karaj Branch, Islamic Azad University, Karaj, Iran

Ebrahim Hatami Kazemi

B.Sc. Student, Department of Industrial Engineering, Karaj Branch, Islamic Azad University, Karaj, Iran

Faezeh Salimi

B.Sc. Student, Department of Industrial Engineering, Karaj Branch, Islamic Azad University, Karaj, Iran

Farshad Negahdar

B.Sc. Student, Department of Industrial Engineering, Karaj Branch, Islamic Azad University, Karaj, Iran

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