M. Sanaei - Department of Information and Technology Management, College of Management and Economic,Tehran Science and Research Branch, Islamic Azad University, Tehran, Iran
F. Movahedi Sobhani - Department of Industrial Engineering, College of engineering, Tehran Science and ResearchBranch, Islamic Azad University, Tehran, Iran

Due to the advancement of information technology and using of its advantage byorganizations the field of e-business marketing make so competitive. The area where alongthe success, many failures also be seen. Failure happen due to the use of constant strategieswhile the e-business environment is very dynamic and in such a context, strategy formulationand implementation is a challenge for e-business organization. In this research by usingliterature review and interviews with experts, a questionnaire was designed and by analyzingthe gathered data through surveys, the e-business key strategy factors such as technology,information systems, risk management and compliance were extracted. These key factors thenwere presented as the e-business marketing strategy model. The results suggest that dissimilardimensions of e-business strategy factors may not be equally conducive for differentmarketing strategies. Particularly, a risk management has insignificant relationship with anyof the marketing strategies; whereas a high level of compliance is positively associated onlywith a focus strategy. IT governance is positively associated with price leadership anddifferentiation strategies, but negatively linked with a focus strategy

E-business, Information System, Marketing Strategy, Compliance