The Study of Effective Strategies on Tourism using SWOT Model

In this study, we have tried to study the factors affecting the tourism status of Shandiz cit y by SWOT model, identify the strengths and weaknesses, the opportunities andthreats that Shandiz tourism site is faced and provide appropriate solutions to solve the problems and enjoying opportunities. The aim of the research is descriptiveanalyticalthe survey type. The statistical population of the research consists of citizens and employees of Shandiz city. The statistical sample of the research in the first group was selected by Cochrane method and in the second group by simple random method. In the research, data was collected in the study of documents from internal and external sources and in the field stage by compiling the questionnaire from citizens and employees; then by analyzing the collected data using SPSS software and SWOT model we tried to present the appropriate strategy for development of Shandiz city. The results show that the current situation of Shandiz city in terms of tourism is not good and according to the analytical tables of SWOT, it is on the defensive situation. According to the conditions, the appropriate strategies to improve tourism industry in Shandiz were resented

Keywords:

Tourism factors , Citizens , Shandiz city , SWOT Model