The Effect of Channel Function Performance onRelationship Quality with Organizational Buyers:A Case Study in Iranian Food Distribution Company
عنوان مقاله: The Effect of Channel Function Performance onRelationship Quality with Organizational Buyers:A Case Study in Iranian Food Distribution Company
شناسه ملی مقاله: ICMHCONF02_047
منتشر شده در دومین کنفرانس بین المللی مدیریت و علوم انسانی در سال 1395
شناسه ملی مقاله: ICMHCONF02_047
منتشر شده در دومین کنفرانس بین المللی مدیریت و علوم انسانی در سال 1395
مشخصات نویسندگان مقاله:
Mina Ebrahimi - Faculty of Management, AlzahraUniversity, Tehran, Iran
Manijeh Haghighinasab - Faculty of Management, AlzahraUniversity, Tehran, Iran
خلاصه مقاله:
Mina Ebrahimi - Faculty of Management, AlzahraUniversity, Tehran, Iran
Manijeh Haghighinasab - Faculty of Management, AlzahraUniversity, Tehran, Iran
The continuous changes in the world and the pressure of competition in global markets makeorganizations to preserve and improve long term relations with customers. Additionally, thefeature of distribution network has changed the quality of relationship into a strategicopinion. This research attempts to investigate the relationship quality between distributerchannel function with their organizational buyers as well as the impact of interdependencebetween the partners in the relationship. A survey was conducted by questionnaire instrumentdistributed between 243 organizational buyers of Iranian Food Distribution Company. Datawere analyzed by SPSS and LISREL software. Testing a structural equation modelingshowed that the operation of distributor has a positive effect on the relationship quality whilethe effect of total interdependence on relationship quality became negative
کلمات کلیدی: Relationship Quality, Channel Function, Interdependence, Commitment,Conflict
صفحه اختصاصی مقاله و دریافت فایل کامل: https://civilica.com/doc/549644/