Bahram Hooshyar Yousefi - PhD (Dr.techn), M.Arch, MPM The Vienna University of Technology
Negin Najjar Azali - Master of Interior Design and Architecture Student Islamic Azad University of Tabriz

Tabriz1 s economy, as the most populated city in the northwest of Iran and a major industry and trade hub, is gradually improving which causes dramatic effects in accordance with the urban/architecture cultural development. Architectural/urban aspects are very sensitive to the issue of the place perception; whether we are equipped to develop a confrontation strategy related to the different challenges of urban/architectural context or not, we have to deal with the social consequences. By definition if we consider a social urban place as an integrated object includes our memories and life courses. In a contextual point of view, we identify ourselves with social spatial memories provided by the place we have been experiencing; on the other hand, a place without this potential would not respond the needs of the identical sociability and eventually the existence of urban places. In this study we developed identity-based approaches to explain an understandings of place the urban area Miyar Miyar [Persian: ]میار ممیارin Tabriz. We have examined the relationship between this public space and social aspects and developed a perceptional platform to analyse the characteristics of the place and place identity associated with the physical built environment. In order to achieve the mentioned platform, we have investigated different factors that have been affecting the formation of the place, mostly the qualitative components. The paper also contains an argument about the existing models and methods of recent changes in Miyar-Miyar and and analytical prospect toward the recent developments considering the Islamic/Iranian spatial forms and concepts/theories and the perception of the audience; then we mention the possibilities of the contribution of the perception to design a responsive environment as sustainable attitude.

Urban Sociability, Architectural Identity, Space and Place, Miyar Miyar, Tabriz