The Management of Relationship with Customer, Brand Trust, Brand Equity and Brand Loyalty in Refah Kargaran Bank in Different Areas of Shahrekord

The aim of this study is The Management of Relationship with Customer, Brand Trust, Brand Equity and Brand Loyalty in Refah Kargaran Bank in Different Areas of Shahrekord . This cross - sectional survey is. Data were collected using a questionnaire and analyzed by SPSS software using statistical tests such as Pearson correlation and multiple regression analyzes are presented. The study sample consisted of 162 bank customers in different areas of the University is working well. Findings suggest that the positive correlation between customer relationship management, brand trust and brand equity brand loyalty is a behavioral approach.

Keywords:

management of relationship with customer , trust , brand equity , brand loyalty , brand