Sayed Mahmoud Shabgoo monsef - Assistant Professor, Department of Business Management, Rasht Branch, Islamic Azad University, Rasht, Iran (Corresponding Author

The aim of this paper is to study the effects of human role and technical aspects on green product development and performance in industrial and service supplying companies of Esfahan provinces. The research statistical population was green industries includes Esfahan province green choice industries and green service supplying units in 2004- 2011, for which 31 questionnaires were obtained and the questionnaires results were analyzed using spss software. The research results showed that beside technical aspects, technical and organizational aspects also deserve due attention while they have often been ignored by companies. The other results were that the adoption of green product development is not only specific to large companies and that any company influenced by green performance environmental pressures can apply it. Green product development can be adopted and vastly influence performance. For future research it is much better to obtain more understanding of relation between human factors and green product development. Besides, strategies should be implemented to strengthen the importance of this relation between newly established companies to found industrial and service supplying units at the very beginning aiming at green product development and environmental principles.

Environmental management, Sustainable product development, Green human resource management, Technological aspects, Performance, Sustainable operations management