The impact of service and website quality, shopping experience and infrastructure on online customers satisfaction

With the advent and development of e-commerce and its benefits, Many companies and business interested to participate in this type of business. The most important problem in this type of business is retain the customers. Ease of access to other companies in online business, will ensure that if the Customer was dissatisfied with the company, quickly Refer to the competitors.In this study, some of the factors affecting customer e-satisfaction for competitive advantage in the online environment were discussed. model has been empirically validated through survey data collected from 378 people of The neighborhoods of Narmak in Tehran with 25000 people. SPSS 24 was selected for analyse the data. The results indicate that the factors significant have positive and direct relationship on customer e-satisfaction. Also the result shows that quality of service, website quality and Infrastructure, affect In order of priority on customer e-satisfaction The results of this research can help in a competitive advantage in the e-commerce

Keywords:

e-satisfaction , costumer , e-business