Feasibility of E-Marketing Cucumbers in Ilam city from the Perspective of Farmers

one of the most important factors in the development of agriculture, is market or agricultural products. The purpose of this study was to investigate the feasibility of e-marketing cucumbers in Darreh Shahr city. The present research is an applied research and descriptive survey method. All cucumbers growers Darreh Shahr city, whose numbers are 4000, formed the population. By Morgan table, 351 individuals were selected as the sample size. Simple random sampling was conducted and questionnaires were used to gather data. Validity by a panel of experts and its reliability using Cronbach s alpha (0/90) was measured. Data analysis was performed using spss 21 software. Results suggest that, prerequisites for e-marketing cucumbers in Darreh Shahr city indexes of information technology, policy and support, technical, educational, cultural and social that the farmers knowledge about the electronic marketing of agricultural products, the situation is moderate to good.

Keywords:

Feasibility , e-marketing , cucumbers , city Darreh Shahr